AI Strategy & Tooling · Since 1992
2ICS helps growing businesses adopt AI where it actually matters — marketing imagery, automation software, and the quiet systems work that turns a month of busywork into a Monday morning.
About 2ICS
Under the leadership of founder Michael Lacaria, our team of developers, designers, prompt engineers and systems architects helps clients adopt AI without the hype. We turn promising tools into real, measurable operational gains — and we stick around to maintain what we build, just like we have since 1992.
What we do
We help you find the handful of places AI can genuinely change how your team works — then we build, deploy and maintain the tools to make it happen.
Marketing visuals, product shots, campaign creative and social assets generated at a fraction of photo-studio cost and time — with consistent brand style baked in.
Custom scripts, agents and workflow bots that take repetitive work off your team's plate — quoting, data entry, reporting, reply-drafting, pipeline updates.
Mapping the handoffs and bottlenecks that run your operations, then automating the ones that will actually save hours — not just the ones that look shiny.
Where AI actually helps, where it doesn't, and what to try first. We deliver a written roadmap you can hand to your team — not a deck of stock photos.
Internal apps and copilots built on top of Claude, GPT, Gemini and open-source models — tuned to your data, hosted where you want it, priced on your usage.
Long-term care for every tool we ship. Monitoring, updates, backups and a real human to call when the model drifts or the workflow needs to change.
Need something that isn't listed here? Get in touch — thirty years in, we've probably done a version of it before.
Our products
Every 2ICS product started as a custom build for a client who eventually asked "can't you just give us the whole thing?" — so we did. Today these platforms run quietly behind dozens of businesses.
An all-in-one business management platform for service companies — quoting, project tracking, invoicing and AI-assisted client communication in a single dashboard.
Send the 3D proof to your client for approval. They can orbit, zoom, and inspect every detail.
Your approval has been recorded.
A print-on-demand fulfillment platform that turns digital assets into physical marketing materials, course books and promotional collateral — shipped directly to customers worldwide.
How we work
Every 2ICS project moves through the same five stages. The deliverable at each stage is something you can actually use — not a slide deck.
Scope, stakeholders, constraints. We leave with a written plan and a fixed quote.
Wireframes, architecture and data models — reviewed with you before a line of code.
Iterative builds with preview environments so you see progress every week.
Hosting, DNS, certificates, handover documentation. We own the go-live.
Updates, monitoring, backups and a real human to call when things change.
Clients
From professional associations and industrial manufacturers to consumer brands and single-founder businesses — 2ICS has been the quiet technology partner behind the screen for over thirty years.
Where we are
We're a fully remote team spread across the Greater Toronto Area — developers, designers and systems folks working from home offices, cafés and the occasional backyard. No front desk, no lobby, just people who answer their email.
Let's talk
Tell us what you're trying to accomplish and we'll get back to you with honest scope and a fixed quote. No drip campaigns, no sales calls — just an engineer reading your email.